Alexa+: what it does, what it costs, where it struggles
Amazon's new Alexa, a voice and chat assistant for home, shopping and bookings, free with Prime.
- Made by
- Amazon
- Kind
- personal assistant
- Free to try
- Free limited version; full version free with Prime
- Where
- Echo devices, Fire TV, Alexa tablets, Alexa app, Alexa.com
What it does
Alexa+ talks naturally on Echo devices, Fire TV, tablets, the Alexa app and Alexa.com. It runs your smart home, plays music, orders groceries and food, and books restaurants or appointments through partners such as OpenTable and Vagaro.
It remembers things you tell it, such as family recipes, dates and food preferences, and carries a conversation across devices. You can send it documents, emails and photos to remember, sum up or act on.
Update 12 lets it handle several requests at once; it comes first on Amazon's 2026 devices, in US English.
Main features
- Natural voice chat on Echo, Fire TV and tablets
- Smart home control
- Bookings and orders through partners (OpenTable, Vagaro, Uber Eats, Grubhub)
- Shopping on Amazon
- Remembers your preferences
- Send it documents, emails and photos
What it costs
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Limited daily use on Alexa.com, the Alexa app, Fire TV and Alexa tablets; not on Echo |
| Prime | Included with Prime | Full Alexa+ on all compatible devices |
| Standard | $19.99/month | Full Alexa+ without Prime, including Echo |
Who it's for
- Households with Echo devices and Prime
- Smart-home users
- Older or less technical people who prefer talking to typing
Where it struggles
- Alexa+ on Echo devices needs Prime or the $19.99 Standard plan; the free version is limited and changes day to day with demand (Amazon Alexa+ page).
- Only for personal Amazon accounts in supported locations and languages (Amazon help: requirements).
- Update 12's multi-task feature comes first on new 2026 devices, in US English.
- Its bookings and orders go through Amazon's partner list rather than any website.
At a glance
| Alexa+ | |
|---|---|
| What it is | Amazon's new Alexa, a voice and chat assistant for home, shopping and bookings, free with Prime. |
| Price | Free: $0; Prime: Included with Prime; Standard: $19.99/month |
| Free to try | Free limited version; full version free with Prime |
| Does the task itself | partly books, orders and controls devices through partner services |
| Its own email address | partly you can email it documents to act on; it has no inbox for others to write to |
| You can text it | no not on the pages checked |
| Its own computer and browser | no |
| Remembers you | Remembers preferences and facts you tell it, and context across devices |
| Where it lives | Echo devices, Fire TV, Alexa tablets, Alexa app, Alexa.com |
Listed in: The best AI personal assistants in 2026.
Questions people ask
- Is Alexa+ free?
- Free with Prime. Without Prime, Standard is $19.99 a month; a limited free version works on Alexa.com and the Alexa app, but not on Echo.
- Can Alexa+ make reservations?
- Yes, through partners such as OpenTable and Vagaro.
Checked 2026-11-08 on Amazon's own pages: Alexa Plus (Amazon), Alexa+ Requirements (Amazon help), Introducing Alexa+ (About Amazon). Prices change; check the maker's pricing page before you buy.
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